System advantages for clients
- Quick registration in the system
- Simple and quick creation of campaigns
- Option of reserving time even several months in advance
- Guarantee of objective evaluation of application for time (the application will be rejected only if reservation of a time is requested by a direct competing supplier who already has times reserved on the requested dates - here it depends on the approval method set up by the commercial chain)
- Absolute elimination of "subjective" evaluation of applications for registration of times
- Selection from a complete database of sales locations of the chain
During the registration process, the client has the opportunity to submit a request online for sending of an independent alternative proposal for implementation of a planned promo event by GMG (it is sufficient to check the corresponding box during the registration process).
System advantages for commercial chains
- Automated management of the promo agenda with minimum human intervention
- After defining clear rules, the possibility exists to leave the agenda entirely up to GMG.
- High effectiveness of organisation of promo events corresponding to fliers.
- The option of summarising online reporting from the analytical program Click View.
- Top 10, 20, 30 busiest sales locations during the particular period
- Top 10, 20, 30 least busy sales locations during the particular period
- Share of the number of promo days of individual suppliers out of the total number of promo days for the selected period
- Average number of promo days (average length of campaign)
- Average extent of campaign (number of sales locations in the campaign)
- Average number of products in campaigns