A unique project in the field of systematisation of promo events at sales chains.
The project www.promokalendář.cz is a tool for quick and simple administration of promo events.
Through the online application, you can create a promo campaign in just a few minutes!
The system of organisation of in-store promotion has never been easier
Text forms are survival. In the application promokalendář.cz promo events are created and approved online.
The process of organisation of in-store promotion has never been faster.
Verification of free time slots at individual sales locations is no longer necessary.
In the application promokalendář.cz during the process of creating campaigns only currently free time slots are displayed.
The process of approving in-store promotion has never been more objective.
All promo events are approved by the manager of the particular chain or by a manager of Global Marketing based on preset criteria.
Organisation of promo events
The system currently offers 2 variants of organisation of promo events:
This is organised by the headquarters of the particular commercial chain or system.
Promo events are organised independently by the management teams of individual sales units.
Registration into application
The application is closed to the general public. Before creating the first promo campaign, it is therefore necessary to register.
During the registration process, the client shall select designated persons to whom subsequently the log-in details will be sent.
Approval of promo events
The process of approving campaigns occurs based on predefined criteria from the particular commercial chain.
The basic variants are:
- Promo events are approved by managers of the particular commercial chain.
- Promo events are approved by GMG managers based on preset criteria.
- Promo events are approved in two steps. During the first step, GMG managers check the accuracy of the campaign based on preset criteria and then send it to the managers of the particular chain for final approval.
After the campaign is approved, the Client will receive a comprehensive confirmation record (campaign times, list of sales units and other defined information).
Process of establishing campaign
After logging into the application, the client has the opportunity at any time to establish a campaign. During the process, all necessary information and parameters for the campaign are defined.
- Campaign name
- Description of campaign mechanism
- Sales locations
- Number of hostesses
- Promoted products
- Optimum stored reserve
The system offers only free time slots at specific sales locations.
The entire campaign can be set up in just a few minutes.